Marketing Workshop Series: Strategic Marketing - Making sure your marketing tactics align with your business strategy
Marketing Workshop Series: “Triple Threat” 3 Topics of Marketing Strategy:
Topic 1: Strategic Marketing - Making sure your marketing tactics align with your business strategy
This will be a working session so bring your Laptop/Digital Device on which you wish to create and get ready to dive into our relevant marketing topics.
Strategic marketing identifies and utilises an organization’s competitive advantage in its current and future markets, to determine the best resource allocation and activities – to create mutually beneficial value for itself and its customers.
This workshop uses a participative approach to learning, through a blend of marketing frameworks, case studies, and best practices – which will help produce a solid marketing strategy for business growth.
- To identify the key strategic issues and performance gaps
- To design and implement strategic and operational marketing plans that create sustainable customer value
- To review the latest strategic marketing tools, emerging trends, and best practices
- To learn a range of marketing control metrics to track success
- To learn the structure of a powerful strategic marketing plan
About Your Workshop Organizer/Presenter:
Jenifer Horvath is passionate about supporting women to achieve their goals, in their own way. Jenifer works at Alberta Women Entrepreneurs (AWE) as a business advisor and coach helping Alberta women start, build and scale their businesses. When she’s not at AWE, she runs her own business, HeartLifted, coaching moms to move from surviving to thriving.
She has over 20 years of marketing, product management, management consulting, and coaching experience. She’s worked with international organizations like Playtex, Campbell Soup, and EPCOR; Alberta-based organizations like Alberta Motor Association, Alberta Milk, SAIT and Edmonton Economic Development; and many small businesses and start-ups. Having developed and implemented many strategic plans, she offers high-level insights as well as executional discipline.