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  • Marketing Workshop Series: Building a Brand Image

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    Name: Marketing Workshop Series: Building a Brand Image
    Date: November 1, 2018
    Time: 8:30 AM - 10:30 AM MDT
    Registration: Register Now
    Event Description:
    Marketing Workshop Series: “Triple Threat” 3 Topics of Marketing Strategy:
    Topic 3: Building a Brand Image 


    This will be a working session so bring your Laptop/Digital Device on which you wish to create and get ready to dive into our relevant marketing topics.

    Brand image is important for any business. When consumers buy a product or service, they aren't just buying a product or service; they're buying what your brand stands for. That's why it's so important to design your brand image to convey exactly what you want it to say.  Building a Brand Image can ocur as a start-up or as an established company re-branding. Branding is not about your brand. It’s about your customers, prospects and employees and what your product or service – in fact, your whole company – can honestly do and be for them.  This workshop will help you discover, define and develop the essential elements of a strong, meaningful, well-differentiated brand image.

    Workshop Objectives: ​
    • Understand branding and how it can improve your business
    • Define the brand essence, its rational and emotional value
    • Gain a big advantage over your competitor with tips for solid brand management
    • Earn Trust and loyalty of your ideal client
    We will provide water, coffee, tea and a light snack for those who need a quick boost of energy and hydration.

    About Your Workshop Organizer & Presenter:
    Marleen Martin has a rich and varied background including Recreation Director for the City of Calgary, years as an elementary/middle school teacher and over 35 in the hospitality industry in various roles. Her formal education includes degrees with Distinction in Kinesiology and Education.  A zest for travel and love for working with people took her to the years skies where she worked as a flight attendant with Westjet for 5 years.  The world of business then lured her in when she became owner of Fully Promoted, a promotional products and marketing services company and Magnetsigns an advertising company. Bringing her passion for learning and sharing knowledge into the business world, she has delved into the marketing field; she enjoy’s the challenge of staying current in an ever changing marketing world.
     
    Marleen spent 18 years as a hockey mom of her 2 boys she proudly raised.  She wasn’t ready to leave the rink however as she’s now joined a women’s league. Other passions include being crew member for a drag racing team, running and her 4 legged grand babies.
     
     
    Event Sponsors:
    Location:
    CCBCC
    5204 50 Ave
    Beaumont Alberta
    Date/Time Information:
    Topic #3:
    Thursday, November 1, 2018
    8:30am - 10:30am
    NOTE: Pease arrive 10-15 minutes early so you are ready for the workshop to begin promplty at 8:30am. 
    Fees/Admission:
    Members: $25
    Non-Members: $40
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